Hi! I’m Alicia, a graphic designer and illustrator living in Portland, Oregon. I work with a top-notch crew of designers and project makers at Happylucky during the day, cuddle up with books at night, and spend every moment in between exploring Oregon and beyond, whenever I get the chance.
This is my shop, housing all the drawings I currently have a printed inventory of in this cozy little nook of the internet. If you see anything in my social feed you want a print of, drop me a line on my contact page.
Pratt Institute, Brooklyn, NY
B.F.A. in Communications Design
Illustration Major, 2008
Happylucky, 2013-2024
Happylucky is a creative agency focused on brand design, campaigns, experiences and activations, environments and retail, and content creation. My work with them has included taking design direction and interpreting and applying it to everything from large-scale environmental graphics to detailed collateral, giveaways, and seeding kits. I've produced product packaging and created social media posts and short videos. My responsibilities included final file quality control checks, guideline development, owning projects as production design lead, participating in briefs with the client, double-checking compliance with campaign or corporate guidelines, and collaborating with my team, vendors, and clients.
2008-Present
Design and illustration for small clients, large institutions, in-house design teams, and clients across the U.S. and New Zealand. I've been responsible for design and production of branded collateral, print pieces, website design, and editorial illustration.
Formations, Inc., 2010-2012
Management and graphic design of proposals for an exhibit design firm with a nation-wide presence. Responsibilities included book design,
managing the collection and review of content of each proposal (writing, pricing, etc.), coordinating the receipt of materials from vendors
(resumes, samples of work, etc.), and final design, printing and binding. Additional responsibilities included design of new marketing materials,
and updating the company’s website and printed portfolio on a regular basis.
Oregon Zoo, 2009-2010
Projects included design of advertising, exhibit displays, press kits, mailers, website elements, and collateral for the 2009 Association of Zoos and Aquariums Conference. Managed multiple design projects simultaneously, worked with printers to request and compare quotes, and performed press checks.
Cranium, Hasbro 2008
Contributions included illustrations of prototyped games for presentation to Hasbro as well as illustrations to be used in the prototyped games, design of playing cards and layout of game rules, and physical construction of new games for testing.
Adobe Acrobat, Adobe After Effects, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Figma, Microsoft Powerpoint, Microsoft Excel, Microsoft Word
Drawing, Painting, Risograph Printing, Screen Printing, Sewing/Embroidery, Weaving, Woodblock Printing, Natural Dye
Spanish
2018
Completion of Certificate Program in Comics from the Independent Publishing Resource Center, Portland, OR.
2008
Richmond Illustrators Club annual show.
Graduated with departmental and overall honors in the top 10% of my graduating class.
2007
Scholarship from Pratt Institute for work with 3iying and excellence in the accompanying internship seminar.
President’s List at Pratt Institute six semesters.
2004
Certificate of Service Award for efforts and accomplishments in the community from Boeing Employees Credit Union Foundation
2003
Second Place: Washington State Congressional Art Award presented by Representative Jennifer Dunn
Production Design Director
Happylucky
erica.bjerning@happylucky.com
(503) 253-7244
Graphic Designer
Happylucky
hello@melindahaines.com
(971) 221-3603
Designer/Illustrator
adesler@gmail.com
(208)371-1809