Work

Messi Day Giveaway

In 2023, after Lionel Messi joined the MLS and Inter Miami CF, adidas announced that October 10 would be Messi Day. For Messi Day 2024 they asked for an agency to produce a 1 of 1 seeding kit to celebrate, packed with signed jerseys and a pair of F50 cleats.

What we put together was an exclusive collection that was gifted to one lucky member, offering them a unique opportunity to own a piece of Messi history. A premium leather outer case opened up to reveal wood drawers, each holding a neatly folded, signed and framed jersey. The set of drawers were topped with a pair of signed cleats under a transparent enclosure. Messaging was incorporated throughout to celebrate moments from Messi’s storied career.