Work

adidas Title IX Event & Signing Day

To celebrate the 50th anniversary of Title IX, we helped adidas announce their first-ever class of all-female sponsored college athletes with a photoshoot and Signing Day event. This was followed by a weekend-long event that expanded their partnership with Athlete Ally, an organization with a mission to end homophobia and transphobia in sport.

The Signing Day ceremony in NYC was announced by champion tennis player Billie Jean King alongside fitness instructor Ally Love. A discussion was held on the impact of Title IX in sport, how the bill has permeated the world beyond athletics, how far we’ve come in the last 50 years, and how far we have yet to go; culminating in the signing of these historic collegiate athletes.

The weekend-long summit, where attendees were able to take part in panels, breakouts, and intimate conversations; was designed to drive education, policy reform, and organizing of student-athletes to spur equity on campus and in sport.