Work
Tillamook Slices
Tillamook Slices was a pop-up event with block party vibes held at Hudson Yards in NYC. The event engaged guests with games and showcased Tillamook Slices, cheddar cut thick, during the week before July 4th as the go-to choice for upping their burger game. The food truck was made into a giant boombox and photo op, and the oversized BBQ grill worked as both a DJ booth and demo area for chef influencers to showcase how to make their perfect burger recipe.
Over 1,500 attendees per day got the chance to enter a grill giveaway sweepstakes and try their hand at the custom-made burger stacking game where guests could race to assemble oversized burger elements in the correct order as fast as they could for fun prizes and a spot on the leaderboard.
Boombox Grill
Samples and Sweepstakes
Grill DJ Booth
Guest Chefs Gaby Dalkin and Dan Pelosi
Influencer chefs and besties performed live demos and handed out slices
Role: Graphic design, production design
Client: adidas
Agency: Happylucky
Slices Sampling
Sample Station
Burger Stacking Game
Burger Stack Leaderboard
