Work

 

Foot Inc Adidas Simpsons Campaign

My team at Happylucky concepted and produced a campaign for adidas Originals’ launch of their latest Simpsons collaboration, then created retail experiences around it for Champs and Foot Locker in Times Square. It was a sensorial experience with free donuts, Simpsons themed photo opportunities and exclusive in-store giveaways.

 

Custom Wrapped Food Truck: Champs

Branded Parchment

Custom Wrapped Food Truck: Foot Locker

In-store Photo Booth Moment

Dressing Room Photo Op

 

Role: Graphic design, production design
Client: adidas
Agency: Happylucky

Donuts Signage

Donuts by Cloudy Donut Co.

Gift With Purchase CTA

Custom Pins Gift with Purchase

Retail Display and Photo Moment

Campaign Key Visuals